Write a Superprof Profile That Gets Leads
How to write a Superprof profile that families actually contact: the photo, headline, rate and description choices that turn searches into messages.
A Superprof profile is your public listing on Superprof, one of the largest private-tutoring marketplaces in France, where parents and students search for a teacher by subject, level and city. Thousands of tutors compete for the same searches, so the profile is what decides whether a family sends you a message or scrolls past. Most tutors write it once, at sign-up, and never touch it again. That is the mistake.
Why most profiles never get a message
Families do not read a profile top to bottom. On the search results page they see four things: your photo, your first line, your rate, and your review count. If those four do not earn a click, the rest of your carefully written biography is never seen.
The tutors who get contacted are rarely the cheapest or the most qualified. They are the ones whose listing is easy to trust in five seconds and easy to picture. A profile that reads like a CV ("motivated, serious, dynamic") gives a parent nothing to picture. A profile that says what a lesson looks like does.
A parent choosing a tutor for a stressed fifteen-year-old is not buying a diploma. They are buying the feeling that someone competent will show up on Wednesday and make the panic go away.
Fix the four things families see first
Work on these before you touch anything else.
- Photo: a clear, friendly headshot, plain background, looking at the camera. No logo, no group photo, no sunglasses. Faces get contacted more than avatars.
- Headline: say the subject, the level and the outcome. "Maths teacher, Terminale and prépa, exam-focused" beats "Passionate about teaching".
- Rate: a round, readable number. Leaving it blank or setting it far above the local range gets you filtered out before anyone reads a word.
- Reviews: ask your first happy families to leave one. Two or three real reviews move you ahead of a blank profile, and profiles with reviews get clicked far more often.
Write a description that answers three questions
A parent skims your description looking for answers to three silent questions. Answer them in order, in plain sentences.
- Can you teach my child's exact situation? Name the levels and exams you cover, not just the subject. "Collège to Terminale, Brevet and Bac, plus first-year university maths."
- What actually happens in a lesson? Describe your method in two lines. A diagnostic first session, worked past-paper questions, a short recap sent after each lesson. Concrete beats adjectives.
- Why you? One specific proof: years of results, a school you prepared students for, your own background. One line, not a paragraph.
Keep it to 150 to 250 words. A wall of text loses the reader as fast as an empty box. If you are unsure what to charge before you set the rate on the listing, our guide on setting an hourly rate walks through the local ranges.
Turn the tax credit into a selling point
If you teach at the family's home and you are declared for it, the lessons open a 50% income-tax credit under the French services-à-la-personne scheme. Many parents do not know this, so most profiles never mention it. Stating "lessons at home are eligible for the 50% tax credit" halves your real price in the reader's mind. It is one of the strongest lines you can add, and it costs you nothing. Our tax-credit attestation guide explains how to issue the yearly certificate families need.
Answer fast, then take the conversation off the platform
Superprof ranks and rewards tutors who reply quickly, and so do parents. A family that messages five tutors will often book the first one who answers well, usually within the first hour or two. Keep the app on your phone, and reply the same day even if it is only to say when you are free.
Once a family answers, move the exchange to a proper follow-up: agree a first lesson, confirm the time and the rate, and log the contact somewhere you will not lose it. A dedicated management tool keeps every new lead, lesson and payment in one place instead of scattered across Superprof threads and text messages. The detailed script for turning that first reply into a weekly student is in our guide on converting Superprof leads.
A five-minute monthly check
Set a reminder to review the profile once a month. Refresh the headline if you changed levels, add any new review, and confirm your rate still matches what you charge. A profile that looks maintained signals an active tutor, and active tutors get the messages.
Sources
A senior software engineer, he founds and runs several tech companies. He builds products around messaging APIs, automation and AI integration, and shares here what he learns while building.
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